Vision Zero campaign. Image credit: @cityoftoronto

Vision Zero Campaign launched

Vision Zero campaign launched by the City of Toronto reportedly reminds all road users to stay alert as daylight saving time ends this Sun, November 5, at 2 a.m.

With daylight saving time ending and fewer daylight hours, visibility for all road users in the evening gets reduced.

During the evening commute hours in Toronto from November to March, pedestrian collisions increased by more than 30 percent.

To create awareness of the increased risks people face due to reduced daylight hours when walking and cycling, the City has launched a public education campaign promoting road safety to remind Toronto residents and visitors to be aware of other road users, especially when driving, as they share the City’s streets.

For the convenience of the residents, this campaign will be featured on billboards on the backs of buses and transit shelters, on television and radio, and in print and social media ads until December 3.

The campaign will also be visible on taxi tops in the downtown core and high-volume parking garages throughout the City. Vision Zero Campaign launched

As reduced visibility results in people and objects on the road being more complex to see, the City is asking drivers to follow essential safety tips, including staying alert, slowing down when driving, turning slowly and looking for other road users, ensuring proper functioning of vehicle headlights and signal lights, obeying speed limits, approaching all crosswalks, intersections, transit stops with caution, allow plenty of time to reach your destination and plan your route.

As a comprehensive action plan, the Vision Zero Road Safety Plan aims to reduce traffic-related fatalities and severe injuries on Toronto’s streets. With more than 50 safety measures across seven emphasis areas, the plan prioritizes the safety of Toronto’s most vulnerable road users, including schoolchildren, older adults, pedestrians, and cyclists.